Samsung Launches New Made In India Side By Side Refrigerators

Samsung India has launched its top-of-the-line side-by-side refrigerator range for 2023. These IoT-enabled line-up feature some useful features like customizable storage, glamorous exteriors, AI energy saving mode, and more. Samsung claims that this new range of refrigerators is 100% manufactured in India.

The new 2023 range of refrigerators comes in a modern look, and for the first time, Samsung has introduced BESPOKE glass finish for some models of the appliance. Further, a new feature called “Auto Open Door” is also available. It works in conjunction with touch sensors that let you open the door with a gentle touch.

The convertible 5-in-1 mode offers users more storage space and convenience by enabling five different modes—Normal, Seasonal, Extra Fridge, Vacation, and Home Alone. Based on the mode chosen, the refrigerator will enable or disable the freezer to provide users with more space.

Curd Maestro+ can also be detached for more space in newer models. Further, the new refrigerators come with a 4.5-liter water tank for its non-plumbing ice and water dispenser that allows users to install them anywhere, irrespective of the water supply connection.

All the new side-by-side refrigerator models are Wi-Fi enabled and come with Family Hub 7.0, which lets them control their smart devices via the Smart Things app. The app offers recipe suggestions based on what’s stored in the fridge, reminders for food expiration, and more.

Pricing and availability

Pricing for the 2023 range of Side-by-Side refrigerators begins at Rs. 1,13,000 and comes in four BESPOKE Glass Finish color options – Glam Deep Charcoal, Clean White, Clean Navy and Clean Pink.

These are available across offline and online retailers starting today, along with 20 years of compressor warranty.

Commenting on the launch, Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India said,

Our new 2023 Side-by-Side refrigerator line-up has been designed to address three key Indian consumer needs – customizable storage for different refrigeration requirements as per the season or occasion, beautiful aesthetics that add to the kitchen décor and convenience through connected living. Coupled with energy efficiency and a 20-year warranty, these refrigerators are the perfect choice for modern Indian consumers. We are anticipating a huge demand and expect this segment to grow by 100% for the industry, led by our new Side-by-Side refrigerator line-up.

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